BRANDOLUTION
NAMED LICENSING AGENT FOR U.S. & CANADA FOR THE JIM HENSON
COMPANY'S NEWEST PRESCHOOL SERIES
"SID THE SCIENCE KID"
Hollywood, CA (December 17, 2007) - The Jim Henson Company has
designated the Los Angeles-based licensing and marketing agency
Brandolution to handle all U.S. and Canadian licensing for its
newest animated preschool science-readiness series "Sid the
Science Kid" (formerly "What's the Big Idea?").
Brandolution will work with the Company to develop a licensing
program across all relevant preschool consumer product categories
including toys, books, activities, party, apparel, and home furnishings,
with the goal of introducing a tight assortment of key drivers
for the 2008 holiday season followed by full product assortment
rolling out in 2009.
Led by Melissa Segal (previous co-founder of Evergreen Concepts),
Brandolution's team of industry experts will explore every merchandise
opportunity of this new series, focusing on its cast of lovable
characters and preschool-appropriate topics that translate into
wonderful and innovative products.
"Sid the Science Kid" continues a long legacy of successful
preschool programming from The Jim Henson Company that has included
"Fraggle Rock," "Bear in the Big Blue House"
and "Muppet Babies." Henson has partnered with KCET,
the PBS West Coast flagship station, to produce 40 half-hour episodes
which will debut in September 2008 on PBS KIDS followed by a two-year
on air commitment. The show follows a sketch-comedy format and
features Sid, an inquisitive youngster who tackles the everyday
ideas that preschoolers find fascinating (Why do bananas go "bad"?
How does my juice box straw work? How does a bird fly without
a plane?).
Nicole Goldman, Vice President of Marketing and Publicity for
The Jim Henson Company says, "Melissa Segal and her Brandolution
team have proven themselves as creative innovators with a variety
of brands across all categories. We are thrilled this group will
be using their vast experience to ensure licensing success with
'Sid the Science Kid'."
Melissa Segal comments, "We are extremely excited and honored
to be part of the 'Sid the Science Kid' team. This property has
so many refreshing and unique qualities that separate it from
the other shows and support the well-known brand of The Jim Henson
Company, while meeting an educational need that is currently not
being served by other entertainment and related consumer product
initiatives."
Is Your Baby in bloom®? BRANDOLUTION is retained as the North American Marketing and PR agency for BLOOM® – An Award-Winning, Innovative New Brand of Contemporary Baby Products.
Los Angeles, CA (May 17, 2007)
The four founders of bloom (Simon May, Jason Lewis, Francisco Balderrama & Jon Lake), all dads of young children and experienced in the baby market, identified a need for contemporary, fashionable products (such as high chairs, strollers and other baby furniture) with superior features to add both style and convenience to the day to day lives of modern parents.
Bloom's signature product for 2007, the fresco high chair has been winning several awards. Last September, the fresco took home the Global Innovation Award in Baby Furniture and Textiles at the 2006 Kind + Jugend International Baby Show in Cologne, Germany and earlier this month it won an Iparenting Award for Excellence in the Furniture and Gear category.
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SKATELAB, a skateboard park with two locations in Simi Valley, California and Atlantic Beach, Florida has signed BRANDOLUTION to be their world wide licensing agency.
Los Angeles, CA (December 11, 2006)
SKATELAB, which opened in Simi Valley just north of Los Angeles in 1997, is described by many has the holy grail of skateboard parks and was just recently voted “best skate shop in the country by Sports Illustrated for Kids.” SKATELAB is also the home of the Skateboarding Hall of Fame, the only skateboarding museum in the country and gets visitors daily from all over the world. SKATELAB has a world renowned skate team including the legendary Paul Rodriquez and some of the best amateurs about to go pro and is often the host of many major skateboarding events.
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Ragdoll Hires Retail And Third Party Consultants In Preparation For Teletubbies 10-Year Celebration! Third Party Agency Ostrow Alliances and Retail Consultant Brandolution Engaged
New York, NY (June 14, 2006)
Teletubbies took the world by storm in 1997 when the children's television phenomenon debuted in the UK. Now Ragdoll Ltd, producer of Teletubbies, is gearing up for a global celebration of 10 years of Teletubbies in 2007.
To best leverage this watershed moment in the brand's history, Ragdoll has engaged outside expertise in the areas of retail marketing and third party relationships in preparation for the 10-year celebration. Multi-channel retail programs and a host of borrowed equity relationships are set to be announced in the months ahead.
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Shakespeare, A K2 Inc. Company And The Market Leader In Recreational Fishing Rods, Launches A Major Licensing Initiative Geared To Appeal To The 80 Million Americans Who Fished Last Year
Carlsbad, CA (June 12, 2006)
Shakespeare, a K2 Inc. Company and the market leader in recreational fishing rods as well as the maker of the Ugly Stik Ò , the number one selling fishing rod worldwide, is extending it's brand to appeal to the lifestyle of the 80 million American's who fished last year.
Robert Strand, VP of Licensing for the K2 Inc. family of brands remarks, "Fishing is one of America's favorite activities and is something that is enjoyed by families and friends across the country at all times of the year. Remarkably, Americans went on 1.5 billion fishing trips last year and yet, there is not a brand in the marketplace that celebrates the love for this sport beyond the core categories of fishing rods, reels and bait, and tackle products."
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Industry Veteran Melissa Segal Forms New Licensing Agency Brandolution LLC Hollywood, CA (May 30th, 2006)
Industry veteran Melissa Segal has formed a new licensing agency, Brandolution LLC, to represent brands in a full service licensing agency capacity, and to act as a resource on a consulting basis.
"Brandolution combines the words 'brand' and 'evolution,' which describes the company's commitment to helping brands advance to the next level," says Segal, a former Disney executive and co-founder/co-owner of the highly successful boutique licensing agency Evergreen Concepts. "We are committed to helping brands evolve through licensing, retail initiatives, or developing strategies for opening up new categories and markets."
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