Shakespeare

BRANDOLUTION has been retained by K2 Inc to assist in the brand extension efforts behind their Shakespeare, brand, a 100+ year old brand which is by far the number one fishing equipment brand in the marketplace. Shakespeare is also the producer of the #1 fishing rod called the Ugly Stik, which has an unsurpassed reputation as the rod of choice for both salt and fresh water anglers for over 25 years. An initiative is underlay to expand the brand into lifestyle apparel, accessories, outdoor gear and boat/home décor aimed at the 80 million people who fished last year and went on 1.5 billion fishing trips.

www.shakespeare-fishing.com